TESTIMONIALS
Roger Martin
Former Dean, Rotman School of Management, Thinkers50 #1 management thinker in the world, and author of 13 books, including When More Is Not Better and A New Way To Think
“Jessica has led the publicity effort on my past two books, and it has been a terrific experience. If you are looking for someone who is thorough but not mechanical, aggressive but not pushy, creative but not flighty, thoughtful but not opinionated, experienced but not jaded, fun but not frivolous, you will enjoy working with Jessica. I used a leading New York City book publicist for my first half-dozen books. It was fine but lacked the true feeling of partnership, of being a great team. So, I experimented with a new firm – and I am so happy that I did. I made a great friend and have a true professional that I would be delighted to work with any time.”
Melissa B. Jacoby
Professor of Law, University of North Carolina Chapel Hill and author, Unjust Debts
“With only a narrow time window and an especially crowded news landscape as the launch date for my first book approached, Jessica Krakoski made the impossible happen: high-profile interviews, coverage, and excerpt placements—including a New York Times guest essay—that in turn generated opportunities that continue long after the initial launch. As a true partner and advocate, Jessica invested in understanding my project so she could help me share it with the world. I feel so lucky to have had the chance to work with Jessica. One person really can make a difference in getting your ideas and concerns out into the world!”
Maya Payne Smart
Author, Reading For Our Lives
“Working with Jessica Krakoski on the paperback launch of Reading for Our Lives was an absolute gift. She immersed herself in the book and delivered an extraordinary range of national media placements—from mainstream outlets like NPR and CNBC to influential niche platforms including Parents, Katie Couric Media, and Maria Shriver's Sunday Paper. Jessica's ability to pair big-picture strategy with meticulous execution made all the difference. She understood my book's mission to empower families as literacy champions and crafted pitches that resonated with both the media and the audiences I most wanted to reach—parents, grandparents, and educators. Beyond the impressive results, she was a true partner: professional, creative, and deeply committed. I can't recommend her highly enough to any author seeking a publicist who delivers both impact and heart.”
Ranjay Gulati
Professor of Business Administration, Harvard Business School and author, Deep Purpose
“I was lucky to work with Jessica on my book, Deep Purpose. She came highly recommended and so I had high expectations going into our work together. And she far exceeded all my expectations. Not only had she done a deep dive into my book, but was proactive in helping me place excerpts and op-eds in outlets like Fortune and Fast Company, and arranged interviews in a variety of high-profile media, including The New York Times, Marketplace Radio, Bloomberg TV, and more. She not only has deep knowledge of how to get media attention for important books, but she genuinely cares and wants to make sure that you as an author get your message out there. And to top it off, she made my tasks as painless as possible. To have her as a partner in launching my book was a huge blessing.”
Kathryn Judge
Professor of Law, Columbia University and author, Direct
“Jessica did an outstanding job helping me launch my first book, DIRECT. She was well organized, diligent and always ready to provide helpful feedback on pitches and drafts. As a first-time author, I didn't know what to expect. Jessica helped me keep calm and focused at each step along the way, yielding amazing results by the end of our time working together. Jessica helped me figure out how to make the most of the connections I had and helped create a host of new ones. Whenever one door closed, she found a way to open another. I cannot recommend her highly enough.”
Phil Buchanan
President, The Center for Effective Philanthropy and author, Giving Done Right
“It is difficult to overstate my appreciation for Jessica. She is that rare person who is brilliant both at the big picture and at execution of all the crucial details. It is because of her that my book got the attention it did across a wide range of media. She deeply understood my book and its messages as well as my goals and priorities and prepared a pitch strategy document that blew me away. She then executed against it brilliantly, securing interviews for me with media from The New York Times to Fast Company to Bloomberg Radio to Vox and more. All along the way, she was a great colleague: responsive; friendly; direct; and honest. She worked in close collaboration with my colleagues at the Center for Effective Philanthropy and with the staff of PublicAffairs, my publisher. Among all her other talents and relationships with media, Jessica is also an excellent writer and editor - helping me to formulate and strengthen more than a half dozen op-eds related to the messages in the book. Working with Jessica was a truly excellent experience and I am grateful to her.”
Patty McCord
Former Chief Talent Officer, Netflix and author, Powerful
“As a first time author, I didn't know what to expect for the launch of my book. But Jessica awed me with her knowledge, influence, savvy and great organization. The book launch, the media schedule, and the follow-up were impeccable. I absolutely loved working with her and I am sure that my book was more successful because she was on my team.”
Maxwell Stearns
Professor of Law, University of Maryland and author, Parliamentary America
“Jessica was instrumental in launching my book, Parliamentary America. From our earliest conversations, it was clear that she appreciated its importance in changing public conversations concerning a truly existential topic, how to fix our failing democracy. Jessica’s press kit was so masterful that multiple experienced recipients told me that it was the best they had ever seen. In positioning my book to the media, she distilled the major thematic elements and conveyed my ability to explain intricate concepts to a general audience of concerned citizens. Jessica skillfully prepared me for even the most challenging interviews, and she played a key role in securing well placed op-eds, interviews, features, and major public events. Jessica brings a wealth of experience and, beyond that, a boundless enthusiasm for the projects she undertakes. She excelled in every aspect of my book’s roll out. I recommend Jessica enthusiastically and wholeheartedly.”
Orly Lobel
Professor of Law, The University of San Diego and author, Talent Wants To Be Free
“A new book needs champions. Jessica is top notch in understanding the underlying message of serious contemporary books, finding connections to current public debates, and spreading the word in a sophisticated yet accessible way. The connections and platform we built are long-lasting and strong.”
Frederik Pferdt
Former Chief Innovation Evangelist, Google and author, What’s Next Is Now
“Working with Jessica has been transformative for my PR strategy. As my publicist, Jessica played a pivotal role in launching my book What's Next is Now, securing placements in high-profile media and crafting narratives that resonated widely while remaining true to my voice and mission.
Jessica doesn’t just handle PR; she becomes a genuine partner in your vision. Her strategic approach led to deeper audience engagement and meaningful connections—all reflecting her commitment to authenticity and excellence. If you’re looking for a publicist who brings energy, creativity, and results, Jessica is an invaluable choice.”
Daisy Dowling
Executive coach, Harvard Business Review columnist, and author of Workparent
“Jessica did an excellent job getting attention for my book, Workparent. She took the time to deeply understand my goals, the ideas in my book and how they connected to the current conversation around working parenthood. She developed a thoughtful media strategy and her persistent pitching resulted in an impressive array of high-profile media coverage, including a featured Q&A in The New York Times. If you want a publicist who is experienced, talented, and cares about helping you succeed, I highly recommend her.”
Bruce Daisley
Former Vice President, Twitter and author, Eat Sleep Work Repeat
“Jessica worked on the launch of my book, Eat Sleep Work Repeat, which came out with Harper One. Through attentive and resourceful work, Jessica managed to achieve some knockout promotion (including a page in The Wall Street Journal, The Washington Post, Harvard Business Review, and much more). I'm immensely grateful for Jessica's hard work on my behalf.”
Michael Horn
Harvard Graduate School of Education lecturer and co-author, Job Moves (with Ethan Bernstein and Bob Moesta)
“Jessica led the PR efforts around our book Job Moves: 9 Steps for Making Progress in Your Career. Loved working with her for so many reasons. She dug deep into the book to understand the depth of its messages and what we were trying to convey and didn't follow cookie-cutter pitches, but was super thoughtful in reaching out to folks around the different messages that would have impact & would be of interest to their audience. Really enjoyed this partnership.”
Brian A. Wong
Longtime Alibaba executive and author, The Tao of Alibaba
“Jessica served as the lead publicist for the launch of my book, The Tao of Alibaba. As a first-time author, Jessica's counsel, guidance, and support were invaluable in preparing for my book launch. Her efforts ensured I was well-prepped for live television, radio, and podcast interviews. She secured exceptional placements, including Bloomberg, The Wall Street Journal, CNBC, The New York Times, and various other publications. I am immensely grateful for Jessica's dedication and commitment during this project. From day one, she meticulously prepared our launch plan, offering a clear strategy yet remaining adaptable to last-minute changes. We prioritized media training and reviewed key talking points for clear, concise external messaging. Never once did I feel unprepared for what was to come in the process. I wholeheartedly recommend Jessica to any writer seeking a seasoned communications professional who can elevate your visibility and ensure your book receives the recognition it deserves.”
Russ Roberts
President, Shalem College, research fellow, Stanford University’s Hoover Institution, host of the award-winning podcast EconTalk, and author, Wild Problems
“Jessica did a superb job getting attention and PR for my book. And it was a delight to work with her.”
Robert E. Siegel
Lecturer in Management, Stanford Graduate School of Business, venture investor, and author, The Brains and Brawn Company
“I had the pleasure of working with Jessica when I published my first book, The Brains and Brawn Company. Jessica was the person on point for my PR and she did an outstanding job. Not only did the book get broad coverage, but she was so easy to work with. I always enjoyed our meetings and felt like I was in good hands with her as I launched the book. She is a real treasure and I would absolutely work with her again if given a chance.”
Kevin Cashman
Global Co-Leader, CEO & Enterprise Leader Development, Korn Ferry and author, The Pause Principle and Leadership From The Inside Out
"Jessica is a dream PR partner. Her collaborative, intelligent, creative and proactive approach is as good as it gets! I have used PR for 30+ years, and Jessica is the best!"
Jean-Louis Barsoux
Professor, IMD and co-author, Alien Thinking
“Jessica worked on our book ALIEN Thinking: How to Bring Your Breakthrough Ideas to Life (co-authored with Cyril Bouquet and Mike Wade). She was instrumental in helping us publish articles in Harvard Business Review, Sloan Management Review, Stanford Social Innovation Review as well as Fast Company and Wired – and being invited to numerous podcasts. Jessica was very proactive in suggesting media angles and providing a clear plan of what we could place where. She also took the lead in many of our joint meetings with the publisher and really helped us maintain momentum after publication. She was a pleasure to work with and I would happily recommend her to academic colleagues.”