I am a public relations professional for books, authors and publishers. I believe that books are powerful vehicles for change in our personal lives, organizations, and societies. I only select projects that align with my purpose: advancing big ideas, fascinating stories, and remarkable thinkers who strive to make an impact on the world. My mission is to help important non-fiction books – and the thinkers and ideas behind them – get noticed in the competitive marketplace of ideas through high-profile media coverage and events.
I began my career in New York as an in-house publicist at Simon & Schuster and Basic Books, eager to live my lifelong dream of working with books and helping authors succeed. I later joined the book publicity firm Cave Henricks Communications and spent 12 years there as second-in-command to the CEO, leading the team of publicists while also executing the campaigns for some of the agency’s highest-profile clients. I am now a solo PR practitioner, so when you hire Jessica Krakoski PR, you hire me personally.
I represent serious non-fiction, primarily in the categories of business, technology, economics, current affairs, social impact, politics and big ideas. I love landing the big media hits for my clients, but I also delight in the hard work that produces that outcome—from big-picture thinking on media strategy, story angles, op-eds, and prep for high-stakes interviews to the day-to-day logistics and nitty-gritty details that keep a book launch campaign on track. I’m a thinker, writer, and connector, and my happy place is developing ideas and pitching my clients—strategic, personalized, creative, and relentless outreach to the right journalists at the right time. I am a four-time winner of the Michael Smart PR Best Pitch of the Year award.
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I have worked with some of the greatest minds of our time, representing CEOs and top executives at Google, Twitter, Netflix, Alibaba, Udemy, Forrester, Gallup, Dollar General, Keller Williams, Korn Ferry, and The Nature Conservancy.
I have worked with bestselling authors Gary Keller, Annie Duke, Bruce Daisley, Eric Barker, Russ Roberts and Tony Schwartz; influential thought leaders—including several thinkers from the Thinkers50—including Roger L. Martin, Clayton Christensen, Jim Collins, Ranjay Gulati, Hal Gregersen, Brian Wong, and Jennifer Moss; university professors Daniel C. Esty/Yale, Ranjay Gulati/Harvard Business School, Ethan Bernstein/Harvard Business School, Stefan Thomke/Harvard Business School, Michael Horn/Harvard Graduate School of Education, Robert Siegel/Stanford Graduate School of Business, Kathryn Judge/Columbia Law School, Melissa Jacoby/UNC Chapel Hill, Maxwell Stearns/University of Maryland, Jonathan Morduch/NYU, Joseph Blasi/Rutgers University, Orly Lobel/University of San Diego, Cyril Bouquet, Michael Wade and Jean-Louis Barsoux/IMD, and others; and award-winning journalists, including Fortune Magazine writer Jason Del Rey, TIME Magazine technology correspondent Andrew Chow, Wall Street Journal columnist and Brookings fellow William Galston, and Pulitzer Prize-winning Wall Street Journal reporter Joann Lublin.
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I have worked with all the major publishing houses, including various imprints at Simon & Schuster, Harper Collins, Penguin Random House, and Hachette Book Group, as well as university publishers, including Harvard Business Review Press, Yale University Press, University of California Press, Cambridge University Press, Johns Hopkins University Press, and others.
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I have repeatedly secured coverage for my clients in top-tier media outlets including The New York Times, The Wall Street Journal, The Washington Post, The Atlantic, Financial Times, The Economist, TIME, Wired, Fast Company, Fortune, Inc., Bloomberg, Harvard Business Review, Good Housekeeping, CNN, CNBC, FOX Business Network, MSNBC, NBC, ABC, CBS, Bloomberg Television, NPR, Salon, Slate, Vox, The Tim Ferriss Show, The Joe Rogan Experience, Impact Theory, The Happiness Lab, Ten Percent Happier, Making Sense with Sam Harris, and others. I have secured events and book talks at The Commonwealth Club and World Affairs, Town Hall Seattle, Powell’s, Politics & Prose, The Aspen Institute, The Asia Society, Microsoft, Google, Starbucks, PayPal, Facebook, Amazon, Nasdaq, and many more.